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UK Advertising Standards Authority Decision on ExxonMobil's TV Advertisement

Statement by Nick Thomas, Corporate Affairs director, Esso UK Limited, regarding the Advertising Standards Authority Council’s decision on ExxonMobil television advertisement

Leatherhead (3 September 2008) -- We are very disappointed in the ASA Council's decision. Our advertisement accurately stated that natural gas is one of the world’s cleanest fuels, that liquefied natural gas will play an important role in delivering new energy supplies, and that all forms of energy will be needed to meet growing demand.

Both Clearcast, (the organisation responsible for reviewing television advertisements before transmission) and the ASA's own Investigations Executive (which makes recommendations on complaints to the ASA Council) felt that the complaint should not be upheld.

We maintain that our ad was accurate and truthful, and are considering an appeal of the Council's decision.


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