Watson Fuels partners with Esso on premium grade diesel

Wiltshire, UK — Watson Fuels has partnered with Esso to announce a distribution agreement for premium grade diesel fuel - Esso Diesel Efficient™.
  • Improved environmental impact and better performance from advanced fuel formulation
  • Esso Diesel Efficient™ fuel shown to reduce harmful NOx, CO2 and particulate matter emissions*
  • Suitable for heavy-duty and light-duty road vehicles

The advanced fuel formulation has been engineered to lower emissions as well as enhance the performance of heavy-duty and light-duty on-road fleets.

In independent testing, carried out at premier UK vehicle testing site Millbrook Proving Ground Ltd, Esso Diesel Efficient™ fuel showed significant reductions in emissions, including an average 10% reduction in harmful NOx emissions, 22% reduction in particulate matter emissions and 2.8% reduction in CO2*.

The addition of Esso Diesel Efficient™ fuel to Watson Fuels’ product stable further enhances the quality and breadth of the firm’s offering for customers. The new product is available through Watson Fuels from five Esso supply terminals in the UK – West London, Birmingham, Purfleet, Avonmouth and Hythe.

Suitable for use in both heavy-duty and light-duty road vehicles, the advanced diesel fuel is formulated to help remove dirty fuel injector deposits, reduce fuel system corrosion and give customers a faster, cleaner fill through its anti-foaming properties.

It has also been shown to lower fuel consumption by an average of 2.8%, making it even more appealing to fleets across the UK*.

Graham Green, Esso UK Commercial Sales Manager, comments, “Getting greater fuel efficiency from your fleet is crucial to the financial success of your business. That’s why we developed Esso Diesel Efficient™ fuel.”

Bob Taylor, Managing Director of Watson Fuels, said: “Watson Fuels is constantly looking to innovate and ensure that our customers have access to the highest-performing fuel solutions on the market. We’re delighted to partner with Esso and lead the way with premium fuel. “As a premium, higher-performance product, Esso Diesel Efficient™ fuel is a natural next step for Watson Fuels’ product stable, as the business continues to invest in customer experience and product leadership.”

Graham Green continues, “Esso Diesel Efficient is a great product to help users reduce emissions, lower fuel consumption and save money - I'm looking forward to working with the team at Watson Fuels’ to help more and more customers experience these benefits.”

More information about Esso Diesel Efficient™ from Watson Fuels is available here.

About Watson Fuels

Founded in 1957, Watson Fuels supplies home heating oil, farm fuels, road diesel and a wide range of industrial lubricants throughout the UK. The firm has expanded from its origins in rural Wiltshire, and now delivers fuels and lubricants nationwide through a network of 50 depots. Priding itself on offering an outstanding, local service, the firm’s famed red tankers serve domestic, industrial and agricultural customers all year round. In 2014, Watson Fuels became part of World Fuel Services. Ranked number 91 on the Fortune 500 (July 2018) and headquartered in Miami, Florida, World Fuel Services operate in over 190 countries, with their 5,000 employees helping to deliver fuel and energy solutions to land, marine and aviation customers worldwide.

For further information on Watson Fuels, please visit www.watsonfuels.co.uk

About Esso

Esso is one of the leading fuel brands in the UK, with more than 1,100 Esso-branded filling stations serving around 800,000 customers each day. In addition, Esso’s Commercial Fuels business is a major supplier of fuel to retailers, resellers and end users.

*Independent tests performed at Millbrook Proving Ground Ltd., UK:

  • Compared the performance in heavy-duty vehicles of Esso™ unadditised diesel with Esso Diesel Efficient™ fuel
  • Used third-party customer trucks (Euro III and Euro V specifications)
  • Covered approximately 110,000 miles/177,000 km
  • Five months of normal daily on-road operations (motorway, rural, and urban environments)
  • Took trucks out of service periodically for lab testing
  • Test results range of 2.1% to 3.4% lower fuel consumption

Millbrook has expertise in automotive, test, and propulsion technologies and remain pioneers in low carbon development. (ISO Certification - ISO 17025, ISO 9001 and ISO 14001.)

Esso Diesel Efficient™ fuel claims are based on internal and third-party vehicle engine testing, laboratory testing, and/or industry or other scientific literature. Basis for comparison for all claims is versus Esso™ unadditised diesel. Vehicle type, engine type, driving behaviour, and other factors also impact fuel and vehicle performance,emissions, and fuel economy. Esso Diesel Efficient™ fuel may be used in all heavy-duty and light-duty vehicles, but results may vary. Fuel economy testing was performed in the UK using on-road trucks.